Globacom Limited (or GLO) is a Nigerian multinational telecommunications company headquartered in Lagos, Nigeria. GLO is a privately owned telecommunications carrier that started operations on 29 August 2003. It currently operates in four countries in West Africa, namely Nigeria, Republic of Benin, Ghana and Côte d’Ivoire. As of June 2009, the company has employed more than 2,500 people worldwide.
GLO has an estimate of over 25 million subscribers (June 2009) and it is a 100 percent Nigerian owned company.
GLO built an $800 million high-capacity fibre-optic cable known as Glo-1, a submarine cable from the United Kingdom to Nigeria.
GLO is privately owned by the Mike Adenuga Group which also consists of ETB, now merged with the Sterling Bank, Conoil PLC, a petroleum marketing company, and Conoil Producing, a crude exploration company.
In August 2003, Glo Mobile was launched in Nigeria. Glo Mobile introduced lower tariffs, pay per second billing and alongside other value added services. Although Glo Mobile was the fourth GSM operator to launch in Nigeria, within seven years of the company’s operation, its subscriber base has grown to over 25 million.
In June 2008, Glo Mobile was launched in Benin. Glo Mobile showed unprecedented growth through the sale of 600,000 SIM cards in the first ten days of operation. Glo Mobile offered Per Second Billing, which charges subscribers for the exact airtime used. They also offered other value added services such as MMS (Multimedia Messaging Service), Glo Magic Plus news and information, vehicle tracking, musical ring-back tones and mobile banking.
In May 2008, GLO acquired an operating license through its Glo Mobile division in Ghana and plans to capture 30% of the current 11 million subscriber market within 18 months of launch. They plan on achieving this goal by launching with bundled voice and Internet services for Ghana and through specifically targeting ‘un-serviced’ areas outside Ghana’s two major cities, Accra and Kumasi. Glo Mobile was set to launch in Ghana the first quarter of 2010. This has however been postponed to the third quarter of 2011, and again to 2012. In January 2012, Glo Ghana opened the “Reserve your number” campaign, but still without opening the network. On April 8, 2011 GLO launched the sub-marine optical fiber GLO1, one part of its maiden operation in Ghana, to usher in another major player in the Ghana telecommunication industry.
In October 2009, GLO acquired submarine cable landing rights and International Gateway Services in Côte d’Ivoire.
In 2005, Glo Mobile introduced the Glo Fleet Manager which is the most comprehensive Vehicle Tracking Solution offered. Glo Fleet Manager helps transporters/fleet operators manage their fleet. They also introduced the Glo Mobile internet service which provides subscribers with high speed access to all popular internet sites which have been customized for mobile phone browsing.
In 2006, Glo Mobile introduced BlackBerry. GLO started the sponsorship of the Confederation of African Football African Player of the Year Award. The company also started the sponsorship of Glo Lagos International Half Marathon.
In 2009, Glo Mobile launched Blackberry prepaid services which gives subscribers options to pay daily, weekly or monthly for the service. Blackberry prepaid service gives subscribers free yahoo mail access and free blackberry messenger. The company also launched 3G High Speed Internet services through the sale of its 3G modem. Glo Mobile 3G network is available in Lagos, Abuja, Benin and Port Harcourt.
GLO sponsors sports events as a way to give back to communities within the countries they operate.
In Nigeria, GLO sponsored until 2009 the Nigerian Premier League, Nigerian National Football Teams, Nigeria Football Federation (NFF), Glo Lagos International Half Marathon, Glo People Police Marathon, Eyo Festival, Ojude Oba Festival, Eleghe Festival and the Confederation of African Football African Player of the Year Award.
In Benin, GLO sponsors the FITHEB and CAF African Player of the Year Award.
In November 2009, GLO became an official sponsor of football club Manchester United. The sponsorship also includes young players from Benin, Ghana and Nigeria going to Manchester to train with the club.