Sin Cara is a professional wrestling character used by WWE and is a former NXT Tag Team Champion. Originally used by Mexican lucha libre star Luis Urive, it is currently used by Mexican-American wrestler Jorge Arias. Spanish for “Without Face” or “Faceless”, Sin Cara wears a lucha-style mask that completely covers his face, much like when Urive wrestled for the Consejo Mundial de Lucha Libre (CMLL) as Místico. This is in stark contrast to other lucha stars who would at least have eye sockets and a mouth area open, such as when Arias wrestled for the Asistencia Asesoría y Administración (AAA) as Incognito, as well as Rey Mysterio, with whom the Sin Cara character has had an on-off alliance with during his WWE stint. Additionally, the lights at ringside dim to a yellow shade during the Sin Cara character’s matches.
While the Sin Cara character always speaks Spanish, whether or not the character also speaks English has varied on whoever portrays the Sin Cara character. Arias’s portrayal of Sin Cara is bilingual due to Jorge Arias having grown up in the United States near the Mexico–United States border, and thus speaks either Spanish or English, depending on the intended audience. However, Urive (legitimately) does not know English, and during his time in WWE often required a translator during promos.
Urive wrestled as Sin Cara in WWE from 2011–2013 and afterwards on the independent circuit in 2014, claiming ownership of the gimmick. His first international move afterwards was joining the World Wrestling League (WWL) of Puerto Rico. Arias wrestled as Sin Cara in WWE briefly in 2011 during a feud with Urive, and then again from 2013 onward.
On January 30, 2011 SuperLuchas Magazine confirmed that Mexican star Luis Urive (Místico) had signed a contract with WWE. On February 24, WWE held a press conference in Mexico City to introduce Urive under his new name, Sin Cara. On March 25, Sin Cara made his WWE debut at a Raw live event at Assembly Hall in Champaign, Illinois, defeating Primo in a singles match. On the April 4 episode of Raw, Sin Cara debuted, saving Daniel Bryan from an attack by United States Champion Sheamus, and establishing himself as a face. On that week’s SmackDown, Sin Cara similarly appeared, this time attacking Jack Swagger and cementing his face status. Sin Cara made his televised in-ring debut on April 11, defeating Primo. The next week in London, Sin Cara teamed with John Cena to defeat the then WWE Champion, The Miz and Alex Riley.
In the 2011 WWE Draft, Sin Cara was drafted to SmackDown, making his first appearance as part of the roster on the April 29 episode with a win over Jack Swagger. Sin Cara then started a storyline with Chavo Guerrero, who began guest commentating his matches and, much to Sin Cara’s dismay, even helped him win matches by interfering in them. Sin Cara made his pay-per-view debut on May 22 at Over the Limit, defeating Chavo Guerrero. Afterward, Sin Cara moved on to feuding with Cody Rhodes and Ted DiBiase, while teaming with Daniel Bryan, with the two saving each other from two–on–one attacks on the June 3 and 10 episodes of SmackDown. Sin Cara’s undefeated streak came to an end on the July 1 episode of SmackDown, when he was defeated by Christian.
On July 17, Sin Cara participated in the Money in the Bank ladder match at the eponymous pay-per-view, but failed to earn a World Heavyweight Championship match after being taken out of the match with a storyline injury. The following day, WWE announced that it had suspended Sin Cara for 30 days for his first violation of its Wellness program. Urive later claimed in an interview that he did not know what he had tested positive for and that he had received a routine injection for an injured knee in Mexico.